Case Studies
Search Engine Optimization (SEO) Case Study
Client: Millennium & Copthorne Hotels
URL: www.millenniumhotels.com
About Millennium & Copthorne Hotels
Millennium & Copthorne Hotels is a prominent hotel chain with over 110 hotels and resorts located in over 60 different destinations in 18 countries. These hotels are being operated under three major brands, namely Millennium, Copthorne and Kingsgate.
The search engine optimization campaign began in April 2007 and was managed constantly in order to maintain and improve search engine rankings.
Campaign Objectives
- Increasing the visibility in search engines
- Obtaining higher placements for highly competitive generic search phrases
- Securing and maintaining top ranks for brand keywords on all top search engines
- Attracting seasonal traffic and promoting seasonal offers online through event / season specific search marketing campaigns
- Promoting special offers and packages using SEO campaigns
Results
- Over 84% increase in organic traffic to the website
- Online booking revenue attributed to natural searches increased by over 70%
- Organic visitors to the website have increased by over 250,000 per month comparing April 07 vs. July 08
- Over 3500 number one search engine placements in top search engines such as Google, Yahoo and MSN
- Over 7500 top 10 placements in top search engines
- Search engine visibility has increased to 66.14% in July 2008 from 38.68% in April 2007
Millennium & Copthorne Hotels campaign won the ad:tech limelight award for the Best Search Engine Optimization Strategy / Campaign in April 2008.
Search Engine Optimization Case Study : Millennium & Copthorne Hotels (PDF)
Client Testimonial
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"Since engaging eMarketingEye in April 2007, our visitors from organic natural search results have increased by 84%. Their SEO reports are the most clear and concise reports I have seen from any company; I would pay them just to get those reports!" Director of eCommerce |
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"Within 12 months of engaging eMarketingEye’s service, Millennium & Copthorne Hotels' natural search traffic increased by 84%. Revenue attributed to natural searches increased by over 70% over the same period. We are very pleased with the results of the SEO campaign." Clarice Leong |
