E-mail Marketing

E-mail Marketing is an integral part of any online marketing campaign that forms a direct channel with your customers that can be utilized for sales, maintaining loyalty or for generating further revenue leads. It also allows for a much more personal and interactive relationship with customers that reward the business, which generates potentially the highest response rates and revenues.

Key features of our E-mail Marketing services include

• Formulating your E-mail marketing strategy
• Setting up E-mail subscription option in your website
• E-mail list management and hosting
• Cleaning your existing E-mail list to avoid Spam
• Creation of E-mail templates
• Higher deliverability rates
• Implementation of E-mail marketing campaigns
• Detailed E-mail marketing reports for every campaign

Why E-mail Marketing?

• Allows you to build customer and reseller loyalty, acquire new customers, do sales support actions, cross sell and up sell.
• Return on Investment (ROI) is higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
• Forrester Research found that campaigns sent using customer house lists achieve a 10% click-through rate. Of this click-through, 2% result in a purchase.
• "54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts."
  Source: DMA Interactive
• Jupiter Communications estimates that while paper-based campaigns receive only a 1 or 2% response rate on average. E-mail campaigns have a response rate of between 5 and 15%.