Industry News
E-Mail Marketing News
April 2009
- E-Mail Marketers Sending in the Dark
The proposition for e-mail marketing in the Web 2.0 world is simple a low-cost medium with a good return on investment that can be easily tracked. More >>
March 2009
- Direct Mail Drop
Consumers may call it junk mail, but for over half a century marketers considered direct mail to be the "old reliable." More >> - E-Mail Loyalty High In Travel Sector
According to a new study, travel reflected better loyalty than other industries, with 63% of recipients of permission-based email from travel companies more likely to buy from companies that send them email. More >> - 11 Email Design Best Practices
If you're starting a new email marketing program, or looking for an edge to take your email campaigns to the next level, consider these ideas for designing emails that get your compelling offer noticed. More >> - Email Marketing to Dominate As Marketers Evaluate Effectiveness
Consumers have become more welcoming towards email communication from marketers, according to new research. More >> - Trends And Best Practices In E-mail Marketing
Consumers are only willing to have a finite number of online e-mail offers at a given time, says Bill Nussey, President and CEO of Silverpop in an interesting interview at eMarketer. More >>
February 2009
- Email's New Role In Digital Marketing
Old is new again, and boring is the new sexy. At least, that is what we're seeing with regard to email marketing's renewed role as a central digital communications hub during this rough-and-tumble economic time. More >>
