Industry Trends

E-mail Marketing Trends

• A study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
• An October 2006 report by technology market research firm The Radicati Group estimates that there are "1.1 billion email users and 1.4 billion active email accounts worldwide."
• The same report suggests that some 183 billion emails were sent each day in 2006 and that wireless email users will grow "from 14 million in 2006, to 228 million in 2010."
• According to Pew Internet and American Life Project data from December, 2005, 91% of US Internet users have gone online and sent or read email

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