Industry Trends
E-mail Marketing Trends
According to research conducted by the Direct Marketing Association (DMA), E-mail marketing generated a ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2006 was $48.56, and the prediction for 2008 was $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
(Source: Direct Marketing Association, 2007)
Direct Marketing Association's latest research highlights that Email marketing in the US will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well. Additionally, the ROI for Email marketing is $57.25 for every dollar spent. The ROI of all non-Email online marketing is $22.52, less than half. Separately, Jupiter Research expects Email marketing spend to hit $1.1 billion by 2010.
| Business Email Users | ||||||
| Region | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 |
|---|---|---|---|---|---|---|
| North America | 205.7 | 216.2 | 227.0 | 238.0 | 249.2 | 260.6 |
| Europe | 162.6 | 179.8 | 196.5 | 212.8 | 228.6 | 244.1 |
| Other Americas | 179.1 | 191.9 | 204.7 | 217.4 | 230.2 | 243.0 |
| Africa | 16.0 | 19.5 | 23.0 | 26.6 | 30.1 | 33.7 |
| Asia (Incl. Mid-East) | 182.8 | 198.3 | 213.6 | 229.0 | 244.3 | 259.6 |
| Oceania | 8.7 | 9.1 | 9.5 | 9.9 | 10.4 | 10.8 |
| Total | 549.1 | 598.5 | 647.3 | 695.6 | 743.6 | 791.2 |
| Source: Ferris Research, The Email Security Market, 2005-2010 Figures in millions of users, rounded to the nearest 100,000 |
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According to the latest research findings by Blizzardinternet.com, the best days to send an email are shown below.
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