eMarketingEye at Travel Distribution Summit Asia 2009

eMarketingEye successfully conducted two workshops at Travel Distribution Summit Asia 2009 from 1st - 2nd April 2009 at the Suntec Centre, Singapore. With over 100+ enthusiastic participants, these sessions received a very good response on both days of the exhibition with special interest been shown during the interactive Question & Answer sessions.

Niranka Perera, Head of Project Management at eMarketingEye successfully conducted a workshop on the topic "Getting the best out of your online presence - Using online marketing as a distribution channel".

Online Marketing has become an essential part of an overall marketing strategy, an effective distribution channel, generating revenue and creating brand awareness at a comparatively lower cost to other mediums. This workshop focused on the formulation and implementation of Online Marketing strategies for hotel / travel websites while emphasizing on the importance of performance driven marketing. Niranka also provided a few tips on how setup a performance driven Online Marketing platform on a website, which helps you to measure your ROI.

Conducting yet another successful workshop, Rajitha Dahanayake, CEO of eMarketingEye addressed the keen participants on the second day on the topic "How to get the maximum out of your search marketing budget - Best practices to maximize the Return on Investment (ROI)".

Rajitha discussed in detail about the critical success factors for Pay Per Click (PPC) marketing campaigns while focusing on the best practices to maximize ROI from these campaigns. He also went on to elaborate with award-winning case studies from leading hotel and travel companies.