Industry Trends
Online Marketing Trends
Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business. Over the last decade the population of internet users has increased rapidly.
 |
|
Purchasing goods and services online during the past years have increased massively and therefore businesses tend to advertise aggressively over the internet in order to capture the online consumers.
 |
Online advertising spending by industry in US$ millions (As at January 2008) |
Do You Know ?
- 20% of the world population is online. (Source: internetworldstats.com)
- Among Internet users, the highest percentage of shopping online is in South Korea, where 99% of those with Internet access have used it to shop, followed by the UK (97%), Germany (97%), Japan (97%); the US is eighth, at 94%. (Source: Nielsen)
- Online Shopping Sales in Asia to reach US$168.7 billion by 2011. (Source: MasterCard's Insights Report)
- Worldwide spending on Internet advertising will total $65.2 billion in 2008 and will soar past $106 Billion in 2011 (Source: IDC)
- By 2009, in Japan, it is estimated that more than 10% of all the budgets will be spent online.
(Source: Digital Economy Factbook, 2007)
