Industry News

Online Marketing News

April 2009

• Online Advertising Pushes Through
  The economic downturn may speed up the transition to digital advertising for many marketers. More >>
• Easter Sales Dropping, Not Hopping
  Easter baskets may still be colorful, but they won't be as full this year. The economy is forcing even the Easter Bunny to cut back on traditional holiday candy, gifts and new spring outfits. More >>
• Mobile Advertising Is (Finally) Moving
  2008 was the year when mobile media began to catch up with the hype, as both consumers and advertisers embraced mobile technologies like never before. More >>
• China Online Ad Spending
  In 2009, Internet users in China will outnumber the entire US population. But digital ad spending in the country has a long way to go. More >>
• eMarketer's Online Ad Spending Forecast
  For an advertising channel that many pundits had claimed unlike its traditional counterparts, such as newspapers, magazines and television was immune to the effects of the economic slowdown, the figures were not good news.
  More >>

March 2009

• Which Online Ads Get Attention?
  The UK Internet Advertising Bureau (IAB UK), based on polling data from Lightspeed Research, has released information on how the content of digital advertisements affects viewer interest as well as on the effectiveness of different online ad formats. More >>
• Personalization: Putting the “A-Ha!” into Online Shopping
  Amazon and Netflix were pioneers in building recommendation engines, and they used the systems they developed to become leaders in their respective categories. More >>
• The Latest Ad Click Count
  According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. More >>
• Why Advertising Is Failing On The Internet
  According to Wharton Professor Eric Clemons traditional advertising cannot be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars. More >>