Industry Trends

Online Travel Trends

• The online travel industry will double its revenues in the next three years, from $38 billion last year to more than $80 billion in 2007, according to a report released by New York research firm eMarketer.
• According to Forrester, web is the proffered media source for travel information, favoured 17:1 over TV and 6:1 over Newspapers and Magazines.

Online Hotel Bookings

• This year at least a third of all hotel bookings will be generated from the Internet (29% in 2006, 25% in 2005). Another third of all hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins, group bookings, etc).
• By the end of 2010, over 45% of all hotel bookings will be completed online (Merrill Lynch)

Hotel Industry

• In London, the average daily rooms yield for 2006 was 16.8% higher than the 2005 figure of £79.84 – an annual growth rate not seen since 1985. Adjusted for inflation, the rooms yield of £93.28 reported by London hotels is the highest since 2000. Strong demand for hotel rooms in the capital drove this exceptional performance with both average daily room rate and occupancy rising by 7.2% and 9.0%, respectively.

Source: PKF Hotel Trends Survey

Learn about how we can help you to promote your travel, hotel website. Visit online travel and hotel marketing section.