Industry Trends

Online Travel

2008

• Online travel trends 2008 according to PhoCusWright
  Each January, PhoCusWright analysts assess the global travel marketplace to produce a list of predictions about anticipated changes in market dynamics, technology innovation and traveler behavior worldwide. The most frequently cited trends this year: travel metasearch and the development of mobile travel applications.
• Hotelier’s 2008 top ten internet marketing resolutions
  In 2008 approximately 40% of all hotel bookings will be generated from the Internet. At least another third of all hotel bookings will be influenced by the Internet, but done offline.
• Trends in European Internet distribution of travel and tourism services
  Carl H. Marcussen of the Centre for Regional and Tourism Research in Denmark has updated its "Trends in European Internet Distribution of Travel and Tourism Services" report. Online travel sales increased by 24% from 2006 to 2007 and reached EUR 49.4 billion in the European market in 2007 - or 19.4% of the market.

2007

• Thailand remains Top Destination in Asia Travel Intentions Survey
  The Pacific Asia Travel Association (PATA) have released the 'Asia Travel Intentions Survey 2007', which reports that of those intending international travel in the next two years.
• Worldwide online bookings up 8%
  The hotel industry maintains steady growth as consumers continue an upward trend of shopping for hotels online, and booking electronically
• Ten travel trends to watch in 2007
  As we enter 2007 our thoughts turn to what we can expect from the cautiously optimistic, yet still volatile, market environment in which we now operate.

• Despite technology, hotel marketing is about people
  Given all the discussions of distribution channels, yield management, internet booking sites, and alternative forms of media, it is tough to deny that advances in technology have heavily influenced hotel marketing.
• Hotel internet marketing resolutions for 2007
  This year at least a third of all hotel bookings will be generated from the internet. Another third of all hotel bookings will be influenced by the internet, but done offline. By the end of 2010, over 45% of all hotel bookings will be completed online.
• Online travelers book hotels direct
  

  With more hotels guaranteeing equal or better prices to travelers who book with them directly, online travel agency Web sites like Expedia, Orbitz and Travelocity aren’t always the bargain bins they once were for hotel rates.

• Hotels fastest growing segment online, surpassing air travel
  According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half of all U.S. travel bookings. Hotels will be the fastest growing segment online, surpassing air travel, which until 2006 had long been the fastest growing product segmen