Berjaya Hotels & Resorts Website Revamp Back

Berjaya Hotels & Resorts Website Revamp

Berjaya Hotels & Resorts is a hotel chain inclusive of 20 hotels (Only 9 hotels featured on Berjayahotel.com) located across Malaysia, Philippines, Vietnam, Japan, Sri Lanka, Seychelles & UK. With the increasing Mobile visitor trend, the website was not able to convert these visitors due to lack of mobile friendliness.

As the digital agency for Berjaya Hotels & Resorts, eMarketingEye worked together with Berjaya to develop a responsive website along with an experiential & conversion driven design for users to interact and convert on the website.

39%

increase in Website Bookings

53%

increase in Conversion rate

113%

increase in Mobile bookings

108%

increase in Mobile Conversion Rate

Strategy

After analyzing the website and the competitor website; eMarketingEye designed three different templates covering the key elements; Experience, Conversion and SEO readiness.

Experience

  • Emotional Connection
  • Visual Engagement
  • Customer Confidence
  • Brand Loyalty

Conversion Driven

  • Improve Conversion Rate
  • User Engagement
  • Returning Visitors

SEO ready

  • New content architecture
  • SEO friendly design techniques