Berjaya Hotels & Resorts is a hotel chain inclusive of 20 hotels (Only 9 hotels featured on Berjayahotel.com) located across Malaysia, Philippines, Vietnam, Japan, Sri Lanka, Seychelles & UK. With the increasing Mobile visitor trend, the website was not able to convert these visitors due to lack of mobile friendliness.
As the digital agency for Berjaya Hotels & Resorts, eMarketingEye worked together with Berjaya to develop a responsive website along with an experiential & conversion driven design for users to interact and convert on the website.
increase in Website Bookings
increase in Conversion rate
increase in Mobile bookings
increase in Mobile Conversion Rate
After analyzing the website and the competitor website; eMarketingEye designed three different templates covering the key elements; Experience, Conversion and SEO readiness.
Experience
Conversion Driven
SEO ready