Performance Monitoring
PeformanceEye is eMarketingEye’s cutting-edge business intelligence platform designed to consolidate and present detailed information on brand visibility and overall Internet presence across selected search engines. Understand your visibility on Search Engines, how well your hotel brand is associated with selected destinations and how your competitors measure against you!
Offering complete transparency into your Search Marketing campaigns, PerformanceEye is aimed at helping you effectively leverage the Internet as a low-cost distribution channel.
Presented via an easy-to-use dashboard, the system can present information at individual Hotel level, Hotel
Chain level, by Country, by Region or customized based on your requirements.
PerformanceEye Features
- Analyze your Search Engine Visibility and Keyword Rankings
- Top Performing Keywords - The keywords for which your brand is most visible
- Overall visibility of the brand for all selected search phrases
- Keyword level search rank information and fluctuation of ranks compared to historical data
- Identify trends in overall Search Engine visibility from campaign initiation
- Understand your Search Market Share and Market Share trends
- Search Market share for brand related keywords and generic keywords such as ‘Luxury Hotel Singapore’
- Monitor market share of competitors per brand / region
- Analyze trends in market share fluctuation and monitor overall campaign performance; understand how your
online marketing strategies affect your market share
- General Features
- Graphical representation of all data and system generated textual summaries
- Advanced user management with the ability to allow access for individual hotels and individual reports
- Secure logins and database level encryption for data security
- Ability to print reports as PDF and download statistics in MS Excel format
