eMarketingEye – Hosts Sri Lanka’s first Online Marketing Conference

Colombo, Sri Lanka – eMarketingEye (www.emarketingeye.com) will host an Online Marketing Conference in the second week of November ’09, with international guest speakers in attendance.

Recent research show that major hotel brands generate 40% of their hotel bookings online, while by the end of 2010 it is expected that over 45% of all hotel bookings will be made online. Further studies show that the hospitality industries in Europe and Asia Pacific are experiencing an unprecedented growth in Internet adoption rates and are recording a double digit growth in online hotel bookings. (Source: HotelMarketing.com)

In this global environment, an effective online marketing strategy should be an integral part of any business plan. Specializing in online marketing services, eMarketingEye is an award winning Travel & Hospitality Specialist Company that currently serves over 300 hotels and travel companies across the globe. From comprehensive Search Engine Optimization solutions to managing Paid Search Marketing campaigns, eMarketingEye helps some of the world’s best brands in hospitality effectively use the Internet as a distribution channel.

Presenting this unique experience for the first time in Sri Lanka, eMarketingEye will host what will be Sri Lanka’s first ever conference on Online Marketing, targeted towards helping the local travel and hospitality players to compete on a global scale with other Asian destinations. To this effect, various guest speakers from Google, the world’s most popular Search Engine and Preferred Hotel Group, a global leader in hospitality, have been invited to offer the benefit of their insight. Google will discuss at length on how to understand and leverage the Internet as an effective marketing channel, while the Preferred Hotel Group will provide the benefit of their experience delivering high-performance sales, marketing, and technology solutions to more than 750 independent hotels and resorts in over 90 countries.

The Online Marketing Conference is intended to shed light on the advantages and value of reaching out to existing and potential customers via the Internet. Rajitha Dahanayake, CEO of eMarketingEye said, “There is a vast market that can be opened for the hospitality industry in Sri Lanka by developing a strong presence on the Internet. Of the many distribution channels available, the Internet is one of the most cost efficient yet least used method by many Sri Lankan companies”, he further added.

The eMarketingEye Online Marketing Conference will be a great place for knowledge-share amongst those with online presence in the hospitality and travel industry. Discussions will take place as to what are the various methods of online marketing, its benefits and case studies of companies who have successfully utilised online marketing to gain large revenue growth.

The conference is invitation only and targeted towards key decision makers and senior management of travel and hospitality companies.