Industry News
Search Engine Marketing News
March 2009
- Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media spending this year. More >> - Search Marketing Spending and Trends
More companies spend money on search marketing than any other online advertising channel. But how is the spending broken down? More >>
February 2009
- How Search Engines Are Getting Smarter
The world of search is changing, and changing fast. The days of people typing a couple of words into a search box and hoping for the best are numbered. More >> - Google's New Ajax-Powered Search Results Breaks Search Keyword Tracking
A major update that Google is testing has completely broken the ability for any external analytics service to determine the search query used by a visitor arriving at your web site. More >>
January 2009
- How Important Is Search to Users?
The percentage of Internet users who are searching online varies by study, but its popularity is undeniable. According to the TNS "Digital World, Digital Life" report, 81% of Internet users worldwide used search engines in 2008, which raises the question, what are the other 19% doing? More >>
December 2008
- Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? More >>
