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Industry Trends

Top Search Engines

Search Engine Share Search Engine Share


  • Over 85% of Internet users make use of search engines to find products and services before they make a buying decision. (Source: Search engine guide)
  • More than 93% of searchers won't look beyond the results of the first two pages, even though millions of results (relevant websites) are being returned for a single search. (Source: Search engine guide)
  • 75% of Americans use search engines on a regular basis. (Source: comScore, 2008)
  • 98% visitors to search engines look at the organic search results. (Source: De Vos & Jansen Market Research and Search Engine Mediabureau Checkit)
  • 96% of search engine visitors look at the top (three) sponsored search results while 31% look at the sponsored search results on the right. (Source: De Vos & Jansen Market Research and Search Engine Mediabureau Checkit)