Over 85% of Internet users make use of search engines to find products and services before they make a buying decision. (Source: Search engine guide)
More than 93% of searchers won't look beyond the results of the first two pages, even though millions of results (relevant websites) are being returned for a single search. (Source: Search engine guide)
75% of Americans use search engines on a regular basis. (Source: comScore, 2008)
98% visitors to search engines look at the organic search results. (Source: De Vos & Jansen Market Research and Search Engine Mediabureau Checkit)
96% of search engine visitors look at the top (three) sponsored search results while 31% look at the sponsored search results on the right. (Source: De Vos & Jansen Market Research and Search Engine Mediabureau Checkit)
