Pay Per Click Marketing (PPC)

PPC Marketing refers to a Cost per Click (CPC) model that allows you to bid for keywords and banner ad placements. Compared to SEO, a PPC campaigns can generate immediate results and offer opportunities for geo specific targeting and messaging.

By identifying relevant keywords, search patterns and websites browsed when making an online purchase, we have the ability to target potential customers through the Awareness, Interest, Comparison and Purchase stages of the buying cycle. Advertising messaging can be customized with rates, offers, location information and other purchaser interest points to create the ‘best fit’ for your target audience. Coupled with the facility to geo-target campaigns, eMarketingEye ensures defined ROI objectives are met.

We are a Google AdWords Certified Partner Company, recognized as the ‘SME Agency of the Year 2009’ and ‘Best PPC Campaign 2010’ Winner for Marina Bay Sands by Google Southeast Asia.

Why PPC with eMarketingEye?

• Pinpoint focused campaigns, structured and managed on a daily basis by certified marketers
• Emphasis on visibility and conversions with ROI objectives defined on a weekly / monthly basis
• On-going campaign evolution with keywords, messaging and market dynamics reviewed
• In-depth visitor analysis and behavioral mapping to optimize conversions on an on-going basis
• Regular competitor audits on PPC practices and possible insights
• Extensive domain knowledge and shorter learning curves for the hospitality industry