Search Engine Optimization (SEO) is both an art and a science. It is the understanding of how search engines reward rich content through higher placements on Search Engine Result Pages (SERPs) and leveraging this knowledge to create online visibility via improved natural search rankings.
SEO can be broadly categorized into two areas; on page factors revolving around the technical readiness of the website and the implementation of the keyword strategy and off page factors that consider a structured approach in increasing the popularity of the website through link building.
We offer our clients complete transparency on every activity undertaken on your behalf, through our reporting platform PerformanceEye.
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