eMarketingEye at Travel Distribution Summit in Singapore
April 10, 2007 - The Annual Travel Distribution Summit Asia organized by EyeforTravel is viewed as Asia's meeting place for innovators in travel marketing, pricing and technology. Rajitha Dahanayake, CEO, eMarketingEye participated at this year’s summit, held on 13-14 March, 2007 at the Suntec Convention Centre, Singapore.
Rajitha, along with representatives from organizations such as Lonely Planet and Cleartrip contributed to a session titled “Web 2.0 and Search - two powerful forces that can impact your sales potential”. The session focused on user generated content, its rapid growth as a marketing phenomenon and the subsequent implications for the travel industry. Addressing the Search Engine Optimization (SEO) vs. Pay Per Click Marketing (PPC) Marketing debate, Rajitha went on to describe how each can be used to fit specific needs. This presentation also covered topics such as search marketing, and its relation to competitive advantage, in addition to how rich media can enhance the user experience and affect sales.
eMarketingEye also hosted a session titled “Integrated Online Marketing Strategy for Your Travel, Hotel Website” where Rajitha discussed the importance of using different Internet marketing techniques at different stages of a campaign in order to increase online visibility, generate revenue and achieve a phenomenal return on investment.
eMarketingEye, although a new entrant to the world of Internet Marketing, has already established a firm presence in the industry via the revolutionary EyeConcept, launched earlier this year. This innovative service offering enables clients to access a dedicated team of Internet marketing consultants, who will help formulate and implement a cohesive eMarketing strategy for a fixed monthly fee. The objective is to ease the load from eMarketing work and allow clients to focus on their core business.
About eMarketingEye
eMarketingeEye.com is an Internet marketing agency offering integrated Internet marketing services, including e-strategy consulting, search engine optimization and SEO copy-writing, website audits and usability analysis, pay-per-click marketing, online advertising, email marketing, link building and performance monitoring. eMarketingEye specialize in serving the online travel and hotel marketing industries but provide services to several other industries as well.