Web Design
The value of a product is in its marketability and relevance to the intended target audience. A website is the same; its design, structure and information navigation needs to be focused on the end objectives of creating awareness, effective information dissemination and facilitating E-Commerce. As Internet penetration and overall transaction values of Internet based purchases grow Year-on-Year, the website is now an essential tool in an organization’s marketing portfolio.
Key Objectives of a Website Re-design
Most organizations today have at least a basic web presence. Why should a re-design be considered?
A proper re-design offers the following dividends:
- Modernization of ‘look and feel’
- Better portrayal of quality, professionalism and brand positioning
- Increase visibility on the Internet – A SEO friendly design
- Improve information presentation and navigation
- Stay ahead of the competition
- Offer new services and functionality to visitors
- Increase usability and W3C standards compliance
- Integration of a Content Management System – The ability to manage an organization’s own website copy, without an external agency
Given the pace at which Internet Technologies evolve, a website re-design should be considered once, in every two years.
The Three Essential ‘Cogs’ in Website Development – The eMarketingEye Way
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Design
Audience
Techincal Aspects
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The Web Development Approach
eMarketingEye adheres to the following seven step process in designing and developing optimum website solutions:
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