Pay Per Click Marketing (PPC) Paying for Performance Back

Pay Per Click Marketing (PPC)

PPC Marketing refers to a Cost per Click (CPC) model that allows you to bid for keywords and banner ad placements. PPC campaigns generate immediate results and offer opportunities for geo specific targeting and messaging.

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Strategy

Customized PPC strategy is formulated for each of the projects we handle to make sure we achieve the objectives set. Campaigns are performance driven and looking at securing a higher Return on Ad Spend (ROAS). PPC strategy consist on ongoing and tactical campaigns.

Campaign Structure and Geo Targeting

Campaign structure plays a major role in the overall PPC Campaign strategy. Multiple campaigns are setup based on keyword types, geo markets and targeting various customer segments and promotions.

Channels and Mediums

Working with top channels and platforms such as Google, Bing, Yahoo, Baidu etc. We are running campaigns on multiple mediums such as Search, RLSA, Display, Display DRM, Re-targeting, Programmatic Media buying etc.

Reporting and Monitoring

We provide weekly and monthly reporting with detailed analysis and trends. Analysis is provided by channel, medium, geo market etc.

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