In a moment that cements its reputation as one of Asia’s most formidable digital marketing agencies, eMarketingEye (EME) has emerged victorious at the Hashtag Asia Awards 2025, the region’s most prestigious celebration of excellence in social media marketing.
Facing off against industry titans and global household names across sectors such as technology, finance, telecommunications, travel and hospitality, FMCG, fashion, entertainment, and public sector innovation, eMarketingEye proudly claimed two podium finishes and a finalist nod—representing not just Sri Lanka, but the entire hospitality and travel industry on a fiercely competitive international platform.
The agency clinched Gold in the Best Social Media Analytics and Insights category and Silver for Best Social Media Advertising Campaign, both for its long-standing client Minor Hotels – Anantara Hotels & Resorts. In addition, it was named a finalist in the Best Use of AI category for a cutting-edge campaign developed with The Ascott Limited – Discover ASR. These accolades not only highlight eMarketingEye’s expertise across platforms and data ecosystems, but also mark a defining moment for hospitality marketing as it competes—and wins—against the world’s best.
What makes this victory particularly remarkable is the depth and breadth of the competition. eMarketingEye was evaluated alongside campaigns from global giants including Cathay Pacific, Philips, Singtel, the National Museum of Singapore, the Infocomm Media Development Authority (IMDA), and Watsons, to name just a few. In categories traditionally dominated by sectors such as technology, finance, FMCG, and entertainment, eMarketingEye not only held its own—it outperformed. Its success proves that with insight-driven storytelling, innovative analytics, and purposeful execution, even specialised agencies can lead on the world stage.
The award-winning campaign with Minor Hotels, titled “Journey Beyond Horizons”, focused on stimulating travel demand across the Middle East and Africa. It employed a powerful combination of audience insight, targeted messaging, and performance analytics to turn storytelling into measurable success. Meanwhile, the finalist-nominated campaign with The Ascott Limited, “The Future is Personal”, showcased the agency’s ability to integrate artificial intelligence into real-world hospitality applications—using personalisation and signal-based targeting to enhance guest engagement.
Commenting on the achievement, Rajitha Dahanayake, CEO of eMarketingEye, said:
“This recognition is more than a celebration of great work—it’s a powerful validation of what we’ve believed all along: that deep sector expertise, strong client partnerships, and a relentless focus on performance can outperform even the biggest players on the global stage.
Winning at the Hashtag Asia Awards among such elite competition proves that a Sri Lankan agency, built on bold thinking and integrity, can lead the future of digital marketing in Asia. I’m incredibly proud of our team and grateful to our partners at Minor Hotels and The Ascott Limited for trusting us to push boundaries and grow together.”
The Hashtag Asia Awards are widely regarded as the region’s most credible and comprehensive recognition for social media excellence. With over 40 categories and an elite judging panel composed of seasoned professionals across Asia, the programme is distinguished by its focus on merit rather than budget or brand size. Every entry is evaluated on its strategic impact, creative execution, and results—making eMarketingEye’s success all the more remarkable.
This milestone is also a defining moment for Sri Lanka’s digital marketing industry. As an agency with deep roots in hospitality and a portfolio that spans global clients, eMarketingEye’s recognition on this platform affirms the region’s potential to lead global conversations in marketing innovation. At a time when data, AI, and hyper-targeted content are reshaping how brands connect with consumers, EME is delivering a blueprint for how category specialists can drive transformation and measurable growth.
Founded in 2007 and headquartered in Colombo, Sri Lanka, eMarketingEye has successfully executed digital campaigns for over 1,200 hotels across 45+ countries. With a full-service offering covering paid media, social media, SEO, content marketing, web development, analytics, and AI-powered personalisation, the agency continues to set new standards in digital performance for the hospitality and travel sectors.
With this victory at the Hashtag Asia Awards, eMarketingEye has not only reinforced its position as a leader in hospitality marketing, but also proven that innovation, insight, and integrity can elevate a local agency to global acclaim. As the social media landscape evolves, one thing is clear: eMarketingEye is not just keeping pace—we’re shaping the future.
🔗 To view the complete list of winners, visit:
https://awards.marketing-interactive.com/hashtagasia/2025-winners/
