Metasearch Marketing

Metasearch lets hotels showcase real-time rates and availability on top travel sites. By combining this with smart targeting and bid optimization, we help your hotel’s website stand out, compete effectively, and win more direct booking, leaving OTAs behind.

By leveraging Metasearch, we ensure your hotel appears at the top of search results, capturing more attention from potential guests. With strategic bidding and precise audience targeting, you’ll drive more qualified traffic directly to your booking engine, resulting in higher conversion rates and an increase in direct bookings.

Why Should Your Hotel be on Metasearch

• 72% of travelers use metasearch in their booking journey.
•  53% of travelers are spending more time looking for the best price than they did two years ago
• Increase Direct Bookings : You can drive more direct bookings, reducing dependency on OTAs and lowering commission costs.
• High Intent Buyers: Metasearch captures high intent bookers at the end of the search funnel, not only the early stage users.
• Protect Your Market Share: When users search for your brand and you are not there in metasearch, you are giving away potential bookings to OTAs
• Your Data, Your Control: Metasearch directs users to your website, allowing you to retain audience data. This data can be leveraged for repeat purchases through remarketing campaigns and other strategies.
• Enhance Customer Experience: Direct engagement through your website allows you to provide a personalized booking experience, leading to higher customer satisfaction and loyalty.

Show up for travelers in the moments they need you

Search and Meta Engines offer numerous campaign options, to meet every business goal and objective throughout the customer journey and purchase funnel.

As travelers search more diligently before making their travel decisions, we use the power pairing of Property Promotion Ads and Metasearch to maximize conversions on relevant queries

Our channel mix will help you to be visible across metasearch universe

We integrate your booking engine with all leading hotel metasearch platforms—Google Hotel Ads, HotelsCombined, Kayak, Skyscanner, Tripadvisor, Trivago, and Wego—to showcase your direct rates and availability within their price comparison features. Instead of driving traffic to OTAs, increase your direct revenue with a significantly lower cost per acquisition (CPA) and lessen your reliance on OTAs.