2025 SEO playbook for Hotels

We recently wrapped up another highly insightful session in our ongoing webinar series — “2025 SEO Playbook for Hotels” — where we explored the evolving role of SEO in helping hotels thrive in today’s dynamic digital environment.

Led by Kusalika Basnayake, Senior Vice President – Digital Marketing, and Chandima Welagedara, Vice President – Digital Marketing, the session delivered actionable insights on how hotels can strengthen their organic search presence to stay ahead of the competition.

As digital behaviors shift and search engines continue to evolve, SEO has become an essential strategy for hotels looking to increase visibility, attract high-intent traffic, and grow direct bookings. The session offered a comprehensive look at the strategies shaping SEO success in 2025—from optimizing website performance to building digital authority through backlinks and external signals.

The session highlighted the importance of taking a strategic, long-term approach to SEO—one that evolves with search engine algorithm updates and shifting guest behaviors. Attendees gained practical insights on how to boost search performance while creating website experiences that engage users and drive conversions. A key takeaway was the growing role of SEO not just as a traffic driver, but as a powerful tool for brand building and establishing long-term credibility in the digital space.

In a highly competitive hospitality landscape, having a robust SEO strategy is no longer optional—it’s a necessity. This webinar served as a timely reminder that consistent SEO efforts not only build stronger search rankings but also drive measurable business impact.

Stay tuned for more expert-led sessions from eMarketingEye, as we continue to support hospitality brands with the insights and tools they need to succeed in the ever-changing world of digital marketing.