eMarketingEye joins the HSMAI Revenue Optimization Conference in Singapore

The Revenue Optimization Conference, organized by the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific, was a two-day conference that ran from 8th – 9th of May at the Marina Bay Sands, Singapore. The event is the only Commercial Strategy Conference in Asia Pacific, leading the way for education, insights, connections, and inspiration in the fields of revenue, distribution, sales, and marketing.

eMarketingEye proudly served as a silver sponsor, demonstrating commitment to supporting the industry and its advancements in revenue optimization, digital marketing strategies, and more.

During the conference, eMarketingEye actively participated in enriching conversations with fellow industry professionals. The team spearheaded two insightful roundtable sessions, focusing on the pivotal theme of elevating direct hotel bookings through strategic targeting. Titled “Driving Direct Bookings: Where Targeting, Channels, and Audience Align for Success,” the sessions provided attendees with valuable insights into innovative strategies and best practices for optimizing their digital marketing efforts. Through these engaging discussions, participants gained actionable knowledge to enhance their marketing initiatives and effectively drive guest bookings directly to their hotels.

The conference presented an ideal opportunity for attendees to evaluate their strategies in light of evolving market dynamics. Delving into the intricacies of marketing, sales, and revenue management relationships, participants gained insights on how these elements collaborate synergistically to enhance their commercial strategies. Crafted by industry experts with firsthand experience in the hospitality sector, each session was tailored to cater to the specific needs and challenges faced by hoteliers. Attendees had the opportunity to discover cutting-edge tools and techniques to enhance their strategic initiatives and stay ahead of the curve. Additionally, the event offered a unique platform for benchmarking team performance against industry standards and engaging with a diverse array of stakeholders, including corporate leaders, property-level hoteliers, and HSMAI’s esteemed Commercial Advisory Board members.

The event facilitated an inclusive discussion across all hospitality commercial disciplines, generating innovative ideas for the industry. It proved highly productive, providing attendees with a valuable platform for networking, learning about emerging industry trends, and cultivating new partnerships.