eMarketingEye Shines at Sri Lanka Tourism Awards 2024 with Two Prestigious Wins

The 7th edition of the National Tourism Awards concluded on a high note last Friday, celebrating the exceptional contributions and innovations that drive Sri Lanka’s travel and tourism industry. Organized by Sri Lanka Tourism, this landmark event aims to elevate service standards, recognize best practices, and foster a culture of excellence and innovation.

First held in 2008, the National Tourism Awards has grown to become a highly anticipated annual event in the industry, celebrating the achievements of individuals and organizations. After a hiatus, the awards returned this year to continue their legacy of inspiring excellence and promoting sustainable development in Sri Lanka’s tourism sector.

This year’s ceremony brought together the industry’s best under diverse award categories, including accommodation, restaurants, tour operators, airlines, marketing communications, and innovation in tourism-related technology. Among the standout winners of the night was eMarketingEye, which secured two coveted awards, reaffirming its position as a trailblazer in the digital marketing and hospitality technology space.

• Best Integrated Digital Campaign – Hospitality
  eMarketingEye was recognized for its groundbreaking campaign “Direct Path to Paradise: How Cinnamon Hotels & Resorts Transformed Booking Behavior and Boosted Profits.”This campaign for Cinnamon Hotels & Resorts demonstrated the power of strategic digital marketing to drive bookings and enhance profitability, setting a benchmark for the industry.
• Best Miscellaneous Tourism Related Technologies
  The second award celebrated eMarketingEye’s proprietary eGift certificate platform, GiftsEye, which is tailored for the hospitality industry. As a solution that simplifies the gifting process and creates new revenue streams for hotels and resorts, GiftsEye is a testament to eMarketingEye’s commitment to developing innovative technologies that meet the evolving needs of the sector.

Speaking on this remarkable achievement, Rajitha Dahanayake, CEO of eMarketingEye, stated:
“These awards are a testament to the hard work, creativity, and innovation that define our team. At eMarketingEye, we are passionate about leveraging digital marketing and strategy to drive growth for the hospitality industry. We are proud to contribute to Sri Lanka’s tourism landscape and honored to be recognized among the best in the business.”

As Sri Lanka’s tourism industry continues to recover and evolve, the National Tourism Awards serve as a reminder of the sector’s resilience, adaptability, and potential. eMarketingEye’s double triumph is not only a personal milestone but also a reflection of the possibilities that innovation and dedication can unlock.

The evening was a celebration of excellence, and eMarketingEye is proud to have been part of this inspiring chapter in Sri Lanka’s tourism story.