eMarketingEye Wins Bronze at the Marketing Excellence Awards 2024 Thailand for Anantara Hotels & Resorts Campaign: Limited Time Luxuries

We are thrilled to announce that eMarketingEye has secured a Bronze award at the prestigious Marketing Excellence Awards 2024 Thailand under the category of Excellence in Performance Marketing. This recognition was earned for the campaign for Minor Hotels, titled “Limited Time Luxuries – Anantara Hotels & Resorts January Flash Sale.”

This win is a remarkable achievement for eMarketingEye, showcasing our expertise in driving impactful digital marketing campaigns within the hospitality sector. Our partnership with Minor Hotels has once again proven the strength of collaboration in delivering exceptional results.

Anantara Hotels & Resorts launched the “Limited Time Luxuries” campaign in January 2024 to capitalize on peak travel bookings. This strategic campaign addressed key challenges faced by the brand in 2024, including adapting to evolving traveler preferences, differentiating from discount-driven competition, and balancing AI adoption with Anantara’s core values. As the travel industry shifted from the “revenge travel” boom to a more normalized demand, travelers sought unique, personalized experiences, making it crucial for Anantara to maintain its luxury positioning while capturing high bookings in a competitive landscape.

The campaign successfully tackled these challenges, integrating AI-driven insights while preserving Anantara’s luxury brand identity. By executing a data-driven, multi-channel strategy, the campaign significantly boosted both revenue and brand visibility, reinforcing Anantara’s presence in the market.

“We’re delighted to receive this Marketing Excellence Award. As a luxury brand, our approach is to focus on highly personalized service experience and avoid discounting. This campaign achieved our conversion objectives with a cross channel approach over markets in Europe, the Middle East, Africa, Oceania, Americas, and Asia. Experimentation with the latest generation of AI tools was a great learning experience and helped us to achieve our goals. Well done to the team at Minor, and special thanks to our partners eMarketingEye!”, said Anthony Green, Vice President Digital & Distribution of Minor Hotels.

“We are incredibly proud of this achievement and our partnership with Minor Hotels,” said Rajitha Dahanayake, CEO of eMarketingEye. “This award is a testament to the strength of collaboration, innovation, and our relentless pursuit of excellence. Competing across various industry verticals and securing this win reinforces our commitment to delivering measurable, impactful results for our clients while navigating the evolving landscape of digital marketing.”

The Marketing Excellence Awards, now in its third year, stands as Thailand’s premier platform for recognizing marketing brilliance across all industries. With a rigorous evaluation process led by a panel of senior client-side marketers, this accolade underscores the innovation, creativity, and dedication we bring to every project. eMarketingEye stands proud to be awarded as the only hospitality company gaining recognition in the category of Excellence in Performance Marketing.

Winning in a competitive landscape such as Thailand’s demonstrates our commitment to pushing the boundaries of performance marketing. We take pride in working with our clients to elevate their brands, creating strategies that deliver both immediate and long-term results.

As we celebrate this victory, we remain focused on our mission to drive success for our clients and continue setting new benchmarks in digital marketing excellence.

Stay tuned for more exciting updates from eMarketingEye as we continue to raise the bar in the world of hospitality marketing!