eMarketingEye wins Silver at Marketing Excellence Awards 2024 Singapore

Last week, eMarketingEye clinched another prestigious recognition by winning the Silver award for Pan Pacific Hotels Group at Marketing-Interactive’s Marketing Excellence Awards 2024. The awards ceremony, hosted on 27 Sept at The Ritz-Carlton Millenia Singapore, recognized outstanding marketing achievements across 43 different categories in various sectors.

Now in its 13th year, the Marketing Excellence Awards highlights the most groundbreaking and influential campaigns in Singapore. Notably, eMarketingEye took home Silver in ‘Excellence in Performance Marketing’ this year. This was awarded to eMarketingEye for its work with the Pan Pacific Hotels Group for the campaign ‘Everything Everywhere Not at Once – A Full Funnel Approach to Digital Marketing’.

The campaign was aimed to capture the post-pandemic surge in travel demand by driving direct bookings through a comprehensive full-funnel approach. Targeting key source markets, the campaign leveraged Google and Bing search ads to highlight property USPs, tailored creatives in Facebook and DV360 ads, Performance Max and Advantage+ campaigns, and strategic placements on Metasearch platforms. By integrating AI-driven optimizations, automated bid strategies, and a diverse mix of channels, Pan Pacific Hotels Group effectively engaged consumers at every stage of their journey. This strategic approach delivered exceptional results, showcasing the campaign’s effectiveness.

“We are thrilled to receive this recognition for our campaign with Pan Pacific Hotels Group. Competing against top global brands, this achievement reflects our commitment to delivering innovative and effective marketing solutions that drive real results for our clients. We look forward to continuing to push the boundaries of digital marketing excellence,” said Rajitha Dahanayake, CEO of eMarketingEye.

The recognition at the Marketing Excellence Awards 2024 adds to eMarketingEye’s impressive collection of accolades, which also features past successes at Marketing-Interactive’s Marketing Excellence Awards.