eMarketingEye Wins Silver at the 20th Annual Davey Awards 2024

The 20th annual Davey Awards recipients have been announced, and we are thrilled to share the news that eMarketingEye is taking home Silver for our work on the Performance Marketing Campaign for The Ascott Limited in the highly competitive Integrated Campaign-Travel & Tourism category.

The Davey Awards celebrates exceptional creativity and innovation in marketing, recognizing the best ideas from agencies around the world. Judged by the prestigious Academy of Interactive and Visual Arts, comprised of top professionals from leading media, advertising, and marketing firms, the competition highlights the industry’s best across various categories. These include websites, design and print, film and video, commercials, online advertising and marketing, integrated campaigns, multimedia, marketing effectiveness, and radio. It serves as a global platform for recognizing the finest in creative excellence.

In response to the surge in travel demand in 2023, our campaign for The Ascott Limited focused on reaching evolved travelers by boosting conversions and revenue across 15 brands globally. By harnessing AI-driven optimizations and platform-specific strategies, we expanded audience reach using tailored messaging and automated bidding techniques across platforms like Google, Bing, Meta, and DV360. By integrating Google’s Performance Max and Meta’s Advantage+ Shopping Ads, we delivered superior engagement with predictive audiences, fresh creative formats, and data-driven adjustments, ensuring impressive results that aligned with The Ascott Limited’s performance goals in a rapidly changing travel market.

“Winning Silver at the 2024 Davey Awards is a proud moment for us and highlights the innovative approach we bring to performance marketing. Being recognized for a campaign that surpassed expectations in a competitive travel market reaffirms the impact of our strategic creativity. As we look ahead, we remain excited to explore new frontiers in digital marketing, continuing to set the pace for success in the travel industry,” said Rajitha Dahanayake, CEO of eMarketingEye.

This award showcases the creativity and expertise eMarketingEye brings to digital marketing campaigns. We’re excited about what the future holds as we continue to help hotels thrive in an ever-changing landscape, pushing the limits of what can be achieved in the travel and hospitality sector.