10 January 2019
eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan Digital Marketing Agency and a pioneer in the industry, bagged a Silver Award for their product “BookingEye” in the “Tourism and Hospitality” category at the 20th edition of the National Best Quality ICT Awards (NBQSA), Sri Lanka’s only national competition to evaluate ICT products developed locally.
BookingEye is a cutting-edge Hotel Booking Engine that was designed and developed by eMarketingEye to help hotels leverage the power of the Internet as a low-cost distribution channel by selling room inventory directly to the customer. It is the most widely-used locally-developed hotel booking engine in Sri Lanka currently used by over 100 hotels, resorts and villas. The system connects to 4 international channel managers and is integrated with 7 local and international payment gateways. The system is a web-based hotel reservations system that offers individual hotels and hotel chains the opportunity sell their rooms online, offering best available rates or customized special offers based on market demands. BookingEye allows hotels and resorts to sell direct to customers instead of using offline and online travel agents (OTAs) where the commissions are on the rise. The system also consists of an online invoicing system which is used by the call centre staff to collect payments online, which means the customer need not visit the hotel’s corporate office physically or go to a bank to make booking payments.
BookingEye consists of a host of unique features developed specifically for the Sri Lankan market enabling it to stand out among competitive products. The system provides the ability to book multiple offers, rooms with varying meal plans in one reservation while rates of meal plans can be compared in the same screen for multiple room types and offer types. It allows for different rates to be setup for locals (LKR) and foreigners (USD) for the same room type or offer and is widely used by the call centre staff to collect the payments online when the customer wants to book a hotel over the phone. BookingEye also offers the feature to bring in ancillary revenue through Airport Pickup during the booking process and other value additions such as spa treatments and excursions, once the hotel booking is completed.
Rajitha Dahanayake – CEO of eMarketingEye stated, “While we are widely recognized as an award-winning Sri Lankan Digital Marketing Agency and a pioneer in the industry, this prestigious NBQSA award drives home the point that our application development skills are right up there with the very best in Sri Lanka. Being an agency that specializes in providing online marketing solutions to the Travel and Hospitality industry, BookingEye has a great potential to expand rapidly and sign up new clients. We already provide online marketing solutions to all the top hotel chains in Sri Lanka and this presents us with the opportunity to build on these long-standing relationships and add value to our clients. BookingEye is a product that has been constantly improving to meet the needs of the evolving market and we see a great future for it for years to come.”
Established in 2007, eMarketingEye has grown to be one of the best in the Asian region over the past eleven years, having gained international recognition for its expertise in providing end-to-end online marketing solutions to the Travel and Hospitality industry. eMarketingEye offers the total range of online marketing services including Search Engine Optimization (SEO), Web Development, Pay Per Click Marketing (PPC), Social Media Optimization, Online Marketing Consultancy, Content Marketing and Development, Internet Booking Engine, E-Mail Marketing and Web Analytics. The agency is a Google Premier Partner and Google Marketing Platform Certified Partner – one of the first in the South East Asia region to earn this prestigious recognition. With over 1,000 successful client engagements, over 4,500 web projects and over 180 award wins during the past 11 years, eMarketingEye is widely considered to be a thought leader in Asia.
Organized by the BCS – The Chartered Institute for IT Sri Lanka section (BCSSL) since 1998, the NBQSA is open to organizations, groups and individuals in Sri Lanka for locally-designed and developed ICT products. The competition has paved the way for the best Sri Lankan organisations to participate in many international competitions and events in order to connect Sri Lankan talents with the global market.