EME Level Up: Swipe Up to Travel with Meta

Colombo, October 14, 2025 — eMarketingEye marked an exciting milestone by hosting “EME Level Up: Swipe Up to Travel with Meta” for the first time in Singapore, in collaboration with Meta. The half-day event, held at Meta’s vibrant Singapore office, brought together leading hoteliers, marketers, and digital innovators to explore how social media, AI, and creative strategies are reshaping the modern travel landscape.

“We were delighted to welcome the eMarketingEye team and nearly 80 attendees in our Singapore office for a focused knowledge-sharing session on travel and hospitality trends and best practices. The agenda was thoughtfully designed to spark ideas and equip teams with practical tools to elevate their upcoming campaigns.

Thank you for the collaboration and enthusiasm, we’re excited to keep the momentum going and continue building together in 2026!” Kim Hoeu – Agency Partner – Meta

The sessions provided valuable insights into how travel decisions today are increasingly influenced by social media and how hoteliers can leverage Meta’s powerful ecosystem of tools, creatives, and advertising innovations to connect with travelers across every stage of their journey.

Speakers explored how Reels are becoming an integral part of the customer journey, highlighting ways to scale performance through engaging storytelling, while also emphasizing the importance of using social media across the full marketing funnel — not just for clicks, but for meaningful conversions.

“We were thrilled to bring this event exclusively to our valued clients in the region. Their commitment to innovation and digital excellence continues to inspire us. Partnering with Meta for EME Level Up reinforces our shared mission to empower the travel and hospitality industry through cutting-edge strategies and meaningful collaboration.” — Rajitha Dahanayake, CEO, eMarketingEye

A key focus of the discussions was on how AI is transforming hotel marketing — from automating campaign optimization to enhancing personalization and traveler targeting. Attendees discovered how AI is driving smarter campaign structures through Meta’s Advantage+ and Catalog Ads, enabling hotels to anticipate traveler intent and adapt to rapidly changing behaviors in real time.

Participants also gained valuable takeaways from real-world case studies that demonstrated how Meta’s solutions are helping hotels increase direct bookings, strengthen customer engagement, and achieve measurable business growth.

Sessions on measurement and performance revealed how success can now be tracked through deeper insights, while real-world case studies showcased how Meta’s solutions are helping hotels boost direct bookings and strengthen guest engagement.

The event culminated in an engaging panel discussion titled “Unlocking Success with Meta for Travel & Hospitality,” moderated by Kim Hoeu, Agency Partner at Meta. The panel featured Rajitha Dahanayake, CEO of eMarketingEye, alongside industry leaders Angela Lau (Senior Manager – Marketing, The Ascott Limited), Acharee Punyashthiti (Director of Social Media & Advertising, Minor Hotels) and Crystal Phuong (Head of Account Management, APAC Hospitality Solutions). Together, they shared insights on digital transformation, personalization, and the evolving role of technology in hospitality marketing.

The event concluded with a networking session that allowed participants to exchange ideas and explore future collaborations.

eMarketingEye extends its sincere appreciation to Meta Singapore for the partnership and support in bringing EME Level Up to Singapore — continuing the shared vision of empowering the travel and hospitality industry through innovation and digital excellence.