Giving Sri Lanka’s hospitality industry the boost it deserves, Truly Sri Lanka is revamped & relaunched

Sri Lanka’s premier destination marketing website by eMarketingEye 

As a digital marketing specialist for hospitality and industry leader in Sri Lanka and the Asian region, eMarketingEye has introduced yet another dynamic initiative to assist the Travel and Hospitality industry during these critical times. The company who is at the forefront of innovation, has relaunched its destination marketing website, Truly Sri Lanka (www.trulysrilanka.com) with a fresher outlook and features. Apart from supporting local hospitality brands, this website is set to create more allure towards Sri Lanka as a destination, giving it the positive recognition and exposure, it truly deserves. On this platform, travellers now have much to look forward to from stunning natural beauty to rich culture and a host of flexible accommodation options, information on which can be found all in one place.

With the aim of helping the industry to recover from the setbacks due to COVID-19, Truly Sri Lanka offers hospitality brands a chance to register with the website free of charge while gaining access to a wide range of benefits. The initial response has been overwhelming and the resulting partnerships have reaped much success. Today, at its relaunch, more than 100 carefully selected hotel brands are on board with Truly Sri Lanka and they continue to enjoy free exposure and listings!

With a refreshing and dynamic new look and user-friendly interface, Truly Sri Lanka is designed to give visitors a comprehensive and practical guide to the beautiful island and all it has to offer. Be it for seasoned travellers or experience-hungry millennials, the site has dedicated sections highlighting the premier “Destinations” in Sri Lanka; these include Galle, Kandy, Anuradhapura, Sigiriya, Ella, Negombo, Bentota, Yala, Nuwara Eliya, Pasikuda, Trincomalee, Mirissa, Hikkaduwa and Colombo. It also focuses on key “Attractions” from UNESCO World Heritage Sites like the Dambulla Cave Temple to unique places of interest such as the Tissa Wewa and even sea turtle hatcheries.

Keeping in mind that travellers are looking for enriching experiences, the website also highlights the wide array of “Things To Do” in Sri Lanka, from visiting breath-taking beaches to whale watching. These are by no means the only activities that are on offer with escapades relating to waterfalls, wildlife, culture & heritage, shopping, adventure, nightlife and sightseeing available too. What’s more, a section of truly inviting escapes features an exclusive directory of all the properties that have signed up on the site giving potential travellers quick access to their brand websites; imagine the convenience of planning your travel itinerary and accommodation all from one site!

Another major initiative of the relaunch is the flexible “Book Now Stay Later” feature which is integrated with the e-voucher offers and promotions of all listed brands that make use of the online hotel voucher system, VouchersEye; this provides the ultimate flexible booking option with amazing offers to choose from.

This unique online hotel voucher system developed by eMarketingEye provides brands with the opportunity to sell vouchers as well as run user-friendly “Book Now Stay Later” campaigns which also bring in instant revenue. Users also enjoy added convenience by being able to see all available options in one place. At present, there are 200+ vouchers from over 50 hotels and resorts featured on Truly Sri Lanka and the number keeps growing as more get added each week!

Some of the top brands who have signed up for VouchersEye include Theme Resorts & Spas, Reveal the Collection, Serendib Leisure, EKHO Hotels and Resorts and Asia Leisure and all enjoy more exposure and the opportunity for increased bookings through this voucher system; it is also prominently promoted on the Truly Sri Lanka website “Offers” section and the “Book Now Stay Later” call-to-action button which links back to each brand site’s voucher system.

Excited about this new initiative which has such immense potential, Rajitha Dahanayake – CEO of eMarketingEye stated, “As an industry leader in Sri Lanka and the Asian region, we constantly work towards developing solutions and initiatives to assist the industry as a whole, and we feel like it’s our responsibility in continuing to do so. With the relaunch of Truly Sri Lanka, we look forward in further extending our support to the hospitality industry on this road to recovery and have more plans in store for expansion and activities on this premier destination marketing platform for our island. This is just the beginning!”

Continuing the company’s vision in supporting the industry, eMarketingEye also recently launched “Kandy Escapes” (www.kandyescapes.com), a brand new destination marketing website for Kandy featuring the very best it has to offer; as part of the initiative, Kandy-based hospitality brands are given the chance to be freely listed and promoted.

These destination marketing websites are the ideal platforms for travellers to gain inspiration to travel to the island; they can not only gain insights on all the different destinations and experiences but also access a directory of hotels and resorts which will help them get started in planning their trip.

Working with over 1,000 of world’s best hospitality brands in the region, eMarketingEye is the largest digital marketing agency in Sri Lanka and the only one specialising in the Travel and Hospitality industry. Established in 2007, the agency has grown to be one of the best in Asia over the past 13 years, gaining international recognition for its expertise in providing end-to-end digital marketing solution from Website Design and Development to performance-driven Search Marketing and Social Media solutions along with an array of innovative digital products. Having executed over 4,500 projects and won over 240 awards up to date, eMarketingEye is widely considered to be a thought leader in Asia