Unlocking the Full Potential of Metasearch for Your Hotel

We recently hosted a highly insightful webinar, “Unlocking the Full Potential of Metasearch for Your Hotel,” where we explored how Metasearch campaigns can be a game-changer for the hospitality industry. In today’s competitive market, Metasearch platforms are essential for driving direct bookings, increasing visibility, and maximizing return on investment (ROI).

Led by Kusalika Basnayake, Senior Vice President of Digital Marketing, and Sohan Wijegunawardana, Director – Digital Marketing / Head of Paid Media, the session provided valuable insights on how hotels can leverage Metasearch strategies to gain a competitive edge. Our experts delved into how to maximise visibility, drive direct bookings, and optimise your Metasearch strategy for better ROI.

The session highlighted how Metasearch is increasingly becoming a necessary touchpoint for hotels, as it allows them to showcase their rates and availability directly to consumers at the point of decision-making. The session also discussed how Metasearch differs from standard Google Search and how a tailored strategy can lead to higher visibility and more direct bookings.

As Metasearch continues to evolve, hotels must adapt their strategies to stay ahead of the curve. This webinar equipped participants with the knowledge to navigate Metasearch platforms effectively and unlock their full potential.

Stay tuned for more expert sessions to help you stay on top of the ever-changing digital landscape!