Cinnamon Air Case Study

Cinnamon Air is a domestic airline service in Sri Lanka, entered into the industry with codeshare partnership with Sri Lankan Airlines.

The task assigned to eMarketingEye was to increase SEO bookings & Revenue in 2016 compared to previous year. SEO optimization activities were fine tuned based on the demand & the seasonality. This case study focus on the time period from Jan-June 2016 vs 2015.

The partnership & the synergy with the client was one main reason for the improvement in SEO performance. Input from the client in terms of business requirements & needs helped us to focus on new areas and attract quality SEO traffic to the website.

66%

Increase in SEO Revenue

63%

Increase in SEO Bookings

60%

increase in SEO Visitors

Strategy

  • In depth keyword research was conducted to identify how travelers search for air taxi services in Sri Lanka.
  • Analyzed the previous year visitor behavior on the website through Google Analytics, such as the bounce rate of pages, average time spent per page, landing pages with more conversions etc…
  • Studied the visitor trends from which Geo markets have performed well and has recorded a higher conversion rate.
  • Competitive keywords were identified and implemented Title Tags, Meta Tag, content optimization, H1 tags, alt text etc…
  • Offsite SEO Activities were carried out, submitting articles on the new offers and new destinations Cinnamon Air was flying to, Dmoz submission to improve internal links to the website

Partner Logo
Partner Logo
Partner Logo