Full utilization of Bid Strategy and Automated Rules in Search Ads 360 to Maximize Revenue
Implemented bid strategies in Search Ads 360 (DoubleClick Search) using rules and labels to automate the optimization of keywords and campaigns for a global hotel/resort brand to grow bookings while increasing the ROAS as well.
49%
increase in bookings
39%
increase in revenue
16%
lower CPA
11%
increase in ROAS
