Full utilization of Bid Strategy and Automated Rules in Search Ads 360 to Maximize Revenue

Implemented bid strategies in Search Ads 360 (DoubleClick Search) using rules and labels to automate the optimization of keywords and campaigns for a global hotel/resort brand to grow bookings while increasing the ROAS as well.

49%

increase in bookings

39%

increase in revenue

16%

lower CPA

11%

increase in ROAS

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