Hospitality industry became one of the most severely affected industries around the world due to Covid-19 Pandemic. We are now starting to see some positive signs; however, the situation was much worse in late in Apr/May 2020. With various lockdowns and travel restrictions imposed, people were at home with uncertainty of not knowing what’s going to happen next and their travel plans came to a near-standstill.
That was when eMarketingEye came up with this idea to find a solution for people who are dreaming & willing to travel, and to offer them the flexibility & confidence to decided when they want to do so. With this concept, an online hotel Voucher system was born.
This idea was transformed to a product; VouchersEye and the next challenge was to convince hotels to step up and try the system. Reaching out to hotels that were willing to come up with attractive offers, packages, experiences to be sold on the system and integrate their payment gateway etc. were few of the criteria that were looked into.
As usual Theme Resorts and Spas showed willingness to try the idea without any hesitation. Both teams work hand in hand to make the campaign successful. Since this is the first ever Online Hotel Voucher system (https://vouchers.themeresorts.com/), we had no idea how the market would react although our analysis and research gave so much of confidence that this would be a great success.
Campaign Period: 21st May 2020 to 20th June 2020
Voucher system performed exceptionally well, attracting potential travelers to site. The combination of attractive vouchers, smooth buying process, user friendly & device responsiveness of the website were key factors that gave customers the confidence to purchase vouchers online. Below are some interesting statistics we saw during the first 30days of the launch.
Avg. Sales Per Day
Visitors to the Website