PPC Campaign for a Mid-sized Hotel Chain

Attractive offer was promoted through PPC channels and mediums to attract the visitors to the brand site. The benefits were only offered when the bookings were made through the brand site. Bidding strategies were used to optimize the campaigns and maintain a better ROAS. Higher category rooms were promoted to get higher returns. When selecting the geo markets, countries with higher ADR were selected.

USD 420K

Revenue

35K

Site Visitors

USD 46K

Ad Spend

09

ROAS

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