Sri Lanka Digital Insights and Trends, Start Monitoring and Be Ready

08th April 2020

During these uncertain times, the challenging question anyone faces these days is; When will this all get better? We at eMarketingEye, have put together some travel trends to help you closely monitor travelers’ search behavior, interest & demand. These travel trends are automatically updated on a daily basis to display the latest trends.

With the help of Google Trends we have identified patterns for variety of search terms that includes; destination + hotel, flights, OTA, world renowned hotel brands & top Sri Lankan hotel brand related keywords. Additional trends, amendments and information will be continuously added to further improve the data presented. Hence start monitoring these trends on a daily basis and be the first to identify any fluctuations or spikes on travel demand & interest.

Let this guide you to be ready and up to up to date on travel trends and prepare for better tactics and strategies.

APAC Travel Trends

Sri Lanka Trends

Sri Lanka Hotel Brand Searches

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Impact on APAC Region

“Travel demand in the APAC region saw a gradual decline in especially “Destination + Hotels” related search queries for various APAC destinations.”

Search queries for “Destination + Flights” still showed a significantly lower rate of decline compared to the same for Hotels for APAC.

Top Hotel Brand Searches worldwide shows a huge decline over last 90 days and further drop in last 30 days

Travel search shows a drop after mid March. The peak in mid March was due to Travel bans and restrictions

A similar trend was seen in queries related to the major OTA brands.

Sri Lanka Related Searches Show a negative trend starting from Feb 2020

A downward trend for searches related to hotels and top local brands in Sri Lanka was seen from audiences worldwide.

Sri Lanka Travel related search queries have seen a drastic drop over the last 14 days, primarily due to the curfew and internal travel restrictions/advice issued by the government.

A downward trend for searches related to hotels and top local brands in Sri Lanka was seen from audiences worldwide.

A downward trend for searches related to travel intent to Sri Lanka

Google Search Trends on Brand Searches – Hotel Brands

Cinnamon Grand

Shangri La Colombo

Anantara Tangalle

Jetwing Blue

The Kingsbury Colombo

Uga Bay

Cinnamon Citadel

Heritance Kandalama

Aliya Resort

Mount Lavinia Hotel

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The COVID-19 outbreak has plunged the world into a state of emergency.

As the hospitality industry is severely suffering from this crisis, we understand the vital need for planning ahead to get back on track.

With this in mind, we bring you an in-depth analysis of the impact for the Sri Lankan Hospitality industry caused by the pandemic featuring thought-provoking insights, trends and strategies steering you back on the road to recovery through digital.