EME Level Up: Digital Hospitality Conclave Sets New Standard in Digital Marketing for the Hospitality Industry
On August 6, 2024, the Shangri-La Colombo buzzed with innovation and excitement as eMarketingEye hosted the landmark EME Level Up: Digital Hospitality Conclave. This premier event brought together over 200 delegates from across the hospitality sector, achieving a notable milestone with a stellar lineup of industry leaders, innovative technologies, and progressive digital marketing strategies.
The one-day conference was designed to be a transformative experience for hospitality professionals, marketers, and tech enthusiasts. With an agenda brimming with forward-thinking sessions and expert-led discussions, the Conclave set a new benchmark for the industry. Attendees had the opportunity to immerse themselves in more than 15 sessions led by over 20 digital and technology experts, driven by the enthusiastic involvement of 80+ leading local and international hospitality brands and key decision-makers.
Conference sessions covered a wide range of topics, including revenue management, latest AI-driven google ad campaigns, advanced data analytics, social media marketing and innovative digital marketing techniques. Breakout sessions explored essential areas such as UI & UX best practices, the transformative role of AI in digital strategies, the power of search, practical tips for enhancing search engine visibility and driving organic traffic, leveraging data for business success, creative content creation and effective mobile strategies.
The sessions provided insights into the future of Sri Lanka tourism, followed by engaging panel discussions on “The Importance of Digital for the Future of Tourism in Sri Lanka” and “Digital Strategies and Technologies Shaping Tomorrow’s Marketing Landscape.” We were also delighted to have HSMAI Asia Pacific participate in the conference, offering expert moderation for one of the key panel discussions.
Attendees lauded the Conclave for its thoughtfully curated content, exceptional networking opportunities, and the dynamic exchange of ideas. The event emerged as a vital platform for both local and international knowledge-sharing, with delegates from Sri Lanka, the Maldives, Malaysia, India, Singapore and Australia contributing to its broad appeal. The exhibitor booths provided valuable opportunities to engage with leading technology and digital solution providers, significantly enhancing the conference experience with a focus on the latest advancements in digital marketing and technology.
Special recognition is due to our supporting partners Sabre, Lighthouse, and IDeaS who played a crucial role in making this event a triumph.
We extend our appreciation to the sponsors of the event: TV Derana as the Official Electronic Media Partner, Prime Residencies as the Official Real Estate Partner, NH Collection Colombo as the Official Hospitality Partner, English Tea Shop as the Official Beverage Partner, Sampath Bank PLC as the Official Banking Partner, Travel Talk Asia as the Official Trade Media Partner, and Daily FT as the Official Print Media Partner.
Rajitha Dahanayake, CEO of eMarketingEye, shared his reflections on the event’s success:
“EME Level Up: Digital Hospitality Conclave surpassed our expectations, driven by the remarkable engagement of our delegates and the steadfast support of our partners. We are excited to have created a platform that not only fostered meaningful connections and sparked innovative discussions but also delivered actionable insights poised to shape the future of digital marketing in the hospitality industry. This conference was our way of giving back to the industry, demonstrating our commitment to advancing industry standards, and playing our part in driving growth and success. We look forward to continuing to lead such initiatives that propel the industry forward.”
As the curtains closed on this landmark event, the feedback from attendees was overwhelmingly positive. The Conclave not only showcased the potential of digital marketing but also set a new precedent for industry gatherings. It was a day of impactful learning, vibrant discussions, and valuable networking that will undoubtedly resonate within the industry for years to come. As the excitement from the recent event continues, eMarketingEye is set to make a swift return with more pioneering events, promising to further elevate industry standards and drive ongoing innovation.






















